Make-up - Make-down, 1978
Colour video, sound, 9 minutes
Sanja Ivekovic’s early video works examine the pressures imposed upon women to conform to conventional notions of beauty and explore the feminist contention that ‘the private is the political.’ Ivekovic was the first artist in Croatia to identify herself as a feminist, describing this as ‘a gesture of disobedience toward the communist regime that treated feminism as a bourgeois import from the West’. Ivekovic graduated from the Academy of Fine Arts in Zagreb in 1971, during the period known as the ‘Croatian Spring’, when many Croatian artists broke free from mainstream institutional settings and rejected the dominance of official art.
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